Privacy Policy

This BTOMIC Privacy Policy (hereinafter referred to as the "Privacy Policy") aims to provide comprehensive information about any personal data that may be collected through our online platforms (e.g., websites, applications, social media channels) (hereinafter referred to as the "BTOMIC Platforms"), or personal data processed when you fill out a BTOMIC client form (hereinafter referred to as the "Client Form") in our boutiques or customer service centers, participate in events organized by us, or otherwise interact with us.

This Privacy Policy does not apply to personal data collected by third-party websites or applications linked to or accessible from the BTOMIC Platforms. We are not responsible for the privacy policies and practices of third-party websites and applications, and we disclaim any liability for them.

2.1 What is personal data and how do we collect it?

We may collect personal information about you in various ways and circumstances that identify you as an identified person or in a form that allows us to identify you (hereinafter "personal data"):

• When you access our BTOMIC platforms (in particular when you register on our websites or fill out a contact form);
  
• When you visit our boutiques, points of sale or offices;
  
• When you purchase a BTOMIC product or request customer service;
  
• When you interact with us by email or telephone;
  
• When you complete any form, including client forms in printed or electronic format, at our boutiques, customer service centers or at BTOMIC events;
  
• Through some of its commercial and advertising partners, always with your explicit consent.
  

2.2 What types of personal data do we collect?

We may collect the following categories of personal data:

• Identity information: name, surname, nationality;
  
• Contact information: postal address, email address, telephone number;
  
• Purchase and payment information: credit card information and information required by anti-money laundering laws;
  
• Other personal information: preferences (including, but not limited to), personal and/or professional interests, demographic information, your experience with our products and contact preferences; professional situation (job title, company/employer, professional contact details); your interests (sports, leisure activities) and lifestyle;
  
• Customer service information: customer service requests, comments, feedback, complaints and repair history, etc.;
  
• Application information: educational background, training and professional experience.
  

We may also collect certain types of information (which may constitute personal data) by automatic means or indirectly from you or third parties (such as websites or social networks), including:

• Usage information: We process your IP address and other browsing data collected through cookies or similar technologies (e.g., type of browser and device used) in connection with your use of BTOMIC platforms. Certain cookies are essential for the proper functioning of BTOMIC platforms, while others are used for analytical purposes to help us provide a more personalized service and enhanced digital experience. Please refer to our Cookie Usage Policy for more information on cookies and how to adjust your preferences;
  
• Social media information: Any information you publicly share on social networks as part of your interaction with us, regardless of whether it is a direct interaction with BTOMIC.
  

2.3 On what basis do we collect your personal data?

We undertake to process your personal data only when at least one of the following legal bases applies:

• Consent: You have given your explicit consent to the processing of some of your personal data for one or more specific purposes;
  
• Contractual necessity: Processing is necessary for the performance of a contract with you (e.g., purchase, repair order, or other service) or in order to take steps at your request prior to entering into such a contract;
  
• Legal obligation: Processing is necessary for compliance with a legal obligation to which we are subject;
  
• Legitimate interest: Processing is necessary for the purposes of the legitimate interests pursued by us, such as for security purposes, providing personalized maintenance advice, and offering tailored products and services.

3.1 How do we use your personal data?

We process your personal data for the following purposes:

• Inquiry Form Submission: If you fill out a contact form with information such as your name, email address, phone number, and preferences, we use this data to respond to your inquiries, send you information, or perform other tasks you requested.
  
• Account Registration: If you register an account, we process data necessary for account creation and management, such as your name, address, email address, password, profile picture, and third-party account data (e.g., if you register with a Facebook account).
  
• Interactive Features: If you use interactive features, we process data necessary to activate and manage those features, such as your name and email address, which may be used to send you updates related to online games where you appear on leaderboards or participate.
  
• Existing Customers: If you are an existing customer, we may use data such as your name and mailing address to send you advertisements for products and services.
  
• Subscription Services: If you subscribe to a service (e.g., a newsletter), we process your data (name, email address) to send you newsletters and related communications.
  
• Marketing Promotions: If you participate in a marketing promotion, we process data necessary for your participation, such as managing event invitations or selecting and contacting contest winners.
  
• Order Processing: If you place an order for goods or services, we process the necessary information (name, phone number, shipping address, credit card information, email address) to confirm your order, process payments, perform credit checks, deliver goods, and communicate regarding delivery.
  
• Survey Responses: If you respond to an inquiry and provide personal data (e.g., name, age, profession), we use that data for analyzing results and drawing conclusions.
  
• Marketing Consent: If you consent to receive marketing communications, we use your data to send promotional materials, manage your participation in events, contests, surveys, and other activities, and tailor communications and offers to your preferences.
  
• Social Media Interactions: If you interact with us on third-party social networks, we process your data for that interaction. Please note that our interactions on these platforms are subject to each platform's privacy policy and terms of service.
  
• Legal Compliance: We process your personal data to comply with relevant legal requirements, enforce our terms of service, adhere to industry standards, fulfill contractual obligations, and maintain internal policies.
  

3.2 How does targeted advertising work, and how do we use it?

Targeted advertising is carried out through third-party tools, technologies, and services, such as advertising agencies and analytics providers. This allows us to tailor communications and advertising offers to your personal interests and preferences and measure the effectiveness of our marketing activities.

Here's how it works:

We first create a summary of your preferences based on the information you provide and your purchase history. Then, we create a custom audience consisting of individuals who have filled out client forms with personal information, visited our website, or interacted with the BTOMIC Platform or third-party platforms (e.g., Google, Facebook, Instagram). This process is done through cookies or by converting your email address (and other information from client forms) into a unique, anonymized identifier, which is then matched with users held by third-party platforms. This allows us to deliver personalized advertisements for our products and services based on your personal interests and preferences.

We may also share data with third-party applications or social networks for the purpose of measuring and optimizing advertising. This includes information about how you interacted with the BTOMIC Platform after being exposed to targeted advertising (e.g., if you viewed a product and added it to your cart).

You can opt out of receiving targeted advertising and disable these analytics tools by adjusting the "Cookies for targeted advertising" setting in our cookie control tool. However, please note that third-party targeting technologies are beyond our control, even if associated with BTOMIC Platforms or our advertising. We recommend reviewing the privacy policies, terms of service, and data collection practices of third-party applications and social networks.

3.3 How long do we retain your personal data?

We retain and process your personal data for as long as necessary to fulfill the purposes described above, unless otherwise required by law or security constraints. The retention period for each purpose is specified above. You may withdraw your consent for the processing of your personal data (for one or more purposes) or exercise your right to object before the expiration of that period, as described in the "How can you contact us?" section below.

Your personal data is retained in accordance with legal obligations, available technologies, and associated implementation costs.

3.4 Do we share your personal data with third parties? If so, with whom?

We may share your personal data with third parties only in the following cases:

• Service Providers: We may share your data with service providers who support our business operations, such as delivering products, processing payments, organizing events, sending newsletters, supporting and maintaining the BTOMIC platform, managing risk, preventing fraud, and promoting trust and safety.
  
• Legal Requirements: We may share your data with third parties, including courts, regulatory authorities, or other agencies, if required by law, in connection with legal claims, or when necessary to prevent fraud.
  

We expect all third parties to provide necessary guarantees regarding confidentiality and security and to take appropriate organizational and technical measures in compliance with applicable laws. Our service providers may only process personal data that we share with them within the specified scope, according to our instructions.

4.1 What rights do you have regarding your personal data?

You have the following rights regarding your personal data:

• Right of access: You have the right to know what personal data has been collected about you and how it has been processed.
  
• Right to rectification: You have the right to request the rectification of inaccurate or incomplete personal data.
  
• Right to object: You have the right to object to the processing of your personal data (in whole or in part) at any time.
  
• Right to erasure (right to be forgotten): You have the right to request the erasure of your personal data, particularly if you no longer consent to its processing. You can withdraw your consent at any time (via the contact methods listed in the "How to contact us" section below). Please note that the right to erasure is not absolute and applies only in specific circumstances.
  
• Right to restriction of processing: You have the right to restrict the processing of your personal data, meaning you have the right to limit how we use your data. This is an alternative to exercising the right to erasure. This right is not absolute and applies only under specific conditions.
  
• Right to be informed: You have the right to receive clear, accurate, comprehensive, and easily accessible information regarding the processing of your personal data.
  
• Right to data portability: You have the right to request the transfer of your personal data from one electronic processing system to another, where technically feasible.
  
• Rights related to automated decision-making and profiling: You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces significant effects concerning you.
  
• Right to lodge a complaint: You have the right to lodge a complaint with a supervisory authority if you believe your rights regarding personal information have been violated.
  

These rights may be subject to certain exceptions or limitations (e.g., if personal data is processed for security purposes or retained for legal or contractual obligations). The exercise of these rights also takes into account available technology and the cost of implementing such technology.

In some cases, we may need to verify your identity before processing your request related to the rights mentioned above.

4.2 How can you contact us?

Contact Us form (www.btomic.kr/page/contact-us);

Email to the BTOMIC Customer Service office (service@btomic.kr).

Withdraw consent only on the client form by signing a written consent withdrawal form.

5.1 What are cookies?

Cookies are small text files stored on the hard drive of your computer or other electronic device (collectively, "Device") used to access our website, mobile applications, or other online media or electronic communication services operated by us (collectively, the "Services"). Your web browser stores information about your visits to and use of our Services on your Device, such as for record-keeping purposes like login details or tracking information.

5.2 How do we use cookies?

We use cookies to enhance your user experience, monitor statistics, and optimize advertising campaigns when you use our Services. You have the option to accept or reject cookies through the "Manage My Cookie Settings" section below or through your web browser settings. We do not collect personal information such as your name through cookies, but cookies can help link certain information to personal data you have provided through other means (e.g., general website registration).

5.3 Use of Pixels

We also use pixels to run, analyze, and optimize advertising campaigns on third-party platforms (e.g., Facebook, Twitter, LinkedIn). Pixels are small graphic files placed in the code of our Service's web pages that collect data about user behavior and send it to our servers to measure ad performance. Unlike cookies, pixels are not stored in your web browser.

Pixels may also be used by third parties to enhance their service functions and create their own cookies based on your interests and interactions with our Services. Through pixels, third parties can identify specific target groups for advertising purposes and deliver BTOMIC customized ads on each platform. Pixels also allow third parties to analyze the effectiveness of BTOMIC ads and enable us to track whether you were redirected to our website after clicking an ad.

6.1 Types of Cookies We Use

When you access our Services, different types of cookies may be stored on your device. These cookies are categorized by their origin, technical characteristics, and purpose. These categories are not mutually exclusive, and a single cookie may belong to several categories.

• First-Party Cookies:
  
  First-party cookies are set directly by us on your device, and only our Services can read them. These cookies can be “session” or “persistent” cookies (as explained below). For example, we use first-party cookies to speed up the login process and enhance your user experience.
  
• Third-Party Cookies:
  
  Third-party cookies are placed on your device by third-party partners. These cookies are typically used for user measurement, analytics, and improving the relevance of content on our Services.
  
• Session Cookies:
  
  Session cookies are stored temporarily on your device during your active use of our Services. They are automatically deleted once your browser session ends. We and our partners use session cookies to manage and measure your access and use of the Services during a single browser session to ensure optimal performance.
  
• Persistent Cookies:
  
  Persistent cookies remain on your device for a specified period even after you close your browser. These cookies make subsequent visits more convenient by allowing our Services to remember your preferences, such as language settings or other local preferences. We and our partners may use persistent cookies for analytical purposes.
  
• Strictly Necessary Cookies:
  
  These cookies are essential for the website to function correctly and cannot be disabled in our systems. They are typically set in response to actions you take, such as privacy settings, logging in, or filling out forms. You can set your browser to block or alert you about these cookies, but then some parts of the site may not work as intended. These cookies do not store any personally identifiable information.
  
• Functional Cookies:
  
  These cookies provide additional functionality and personalization features on our website. They may be set by us or by third-party providers whose services we have integrated into our site. If you do not allow these cookies, some or all of these services may not function as intended.
  
• Targeting Cookies:
  
  These cookies may be set through our site by our advertising partners. They are used to build a profile of your interests and show you relevant advertisements on other websites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. Disabling these cookies may result in you receiving less targeted advertising.
  
• Performance Cookies:
  
  These cookies help us measure and improve the performance of our site by counting visits and traffic sources. They help us know which pages are the most and least popular and see how visitors move around the site. All data collected by these cookies is aggregated and anonymized. If you disable these cookies, we will not be able to track your visit history and assess the site's performance.
  
• Social Media Cookies:
  
  These cookies are set by various social media services that we have integrated into our website, allowing you to share content with your friends and networks. These cookies can track your browser across multiple sites to build a profile of your interests. This may impact the content and messages you see on other websites. If you disable these cookies, you may not be able to use or see these sharing tools.

We reserve the right to amend this Privacy Policy at any time. In the event of material changes to this Privacy Policy, a notice of such changes will be posted on the BTOMIC Platform. Nevertheless, it is your responsibility to familiarize yourself with any changes to the Privacy Policy.